Join Archetype

At Archetype, you help clients think bigger, go further, and achieve more. With over 40 years of experience and 21 offices worldwide, you join a team of 650+ creative individuals turning ambitions into success.

Our people are the heart of our achievements. Whether you're starting out or a seasoned pro, if you take pride in your work and have bold ambitions, Archetype might be the place for you. You are a creative thinker, problem solver, and storyteller. You thrive in a high-standard environment, where curiosity is encouraged, ambition celebrated, and kindness valued. As a self-motivated storyteller, you break new ground with strategic, creative campaigns.

We are committed to diversity, equity, and inclusion. Your unique ideas and perspectives help us do our best work and make a difference in the world.

Key Responsibilities

1. Content Strategy & Development

• Lead the development of content across PR, social media, website, campaigns, speeches, videos, and other communication assets.

• Craft messaging that translates complex telecom and technology concepts into accessible, engaging narratives.

• Maintain content consistency, accuracy, and tone across all materials.

• Review and approve drafts from other team members to ensure linguistic and conceptual integrity.

2. Public Relations & Media Communication

• Draft press releases, statements, media responses, and event-related communication.

• Developing PR strategies, pitches, and campaign narratives.

• Coordinate with team members for dissemination and coverage tracking.

• Own drafting briefing documents, FAQs, and post-event reports.

• Identify right speaking forums for the client.

·       3. Communication Planning & Campaign Development

• Assist in conceptualizing and planning integrated campaigns that align with client’s objectives.

• Collaborate with creative, research, and digital partners to ensure message synergy.

• Track campaign performance metrics and share actionable insights for future planning.

4. Stakeholder & Team Coordination

• Act as the coordination point between Client’s communication team, project partners, and external vendors.

• Manage deliverables, approvals, and timelines.

• Supervise junior communication staff or associates to ensure quality execution and adherence to deadlines.

5. Social Media & Digital Communication

• Support social media planning, including content creation and performance review.

• Ensure messaging consistency across digital and traditional platforms.

• Monitor engagement metrics and propose content optimisations.

• Regular outreach to influencers and new-age media for amplification of Client’s consumer centric activities.

Qualifications & Skills

• 8–10 years of experience in content writing, public relations, or integrated communication (preferably in telecom, technology, or regulatory sectors).

• Strong command of English — exceptional writing, editing, and storytelling skills.

• Excellent interpersonal and stakeholder management capabilities.

• Proven understanding of India’s media and digital ecosystem.

• Experience in planning and executing communication or outreach campaigns.

• Strong organizational and people management skills; ability to guide teams and ensure alignment.

• Familiarity with social media tools, analytics, and content platforms.

• Prior experience working with government, public sector, or regulatory projects will be an added advantage.

Why Archetype

• Opportunity to work with colleagues from 21 offices worldwide, gaining diverse perspectives and experiences. Part of an organization that prioritizes diversity, equity, and inclusion, ensuring a welcoming and inclusive workplace for all.

• A team that values curiosity, ambition, and kindness, fostering a supportive and inspiring work environment.

• Access to ongoing learning and development opportunities to enhance your skills and grow your career.

• Access to coaching and development programs to support your professional growth and success.

• Robust well-being plan that includes health insurance coverage and a health & wellness program.

• Take advantage of duvet days for those moments when you need a spontaneous break to rest and rejuvenate.

• Enjoy the flexibility to work from home and participate in Archetype's work-from-anywhere program.