Join Archetype

At Archetype, you help clients think bigger, go further, and achieve more. With over 40 years of experience and 21 offices worldwide, you join a team of 650+ creative individuals turning ambitions into success.

Our people are the heart of our achievements. Whether you're starting out or a seasoned professional, if you take pride in your work and have bold ambitions, Archetype might be the place for you.

You are a creative thinker, problem solver and storyteller. You thrive in a high-standard environment where curiosity is encouraged, ambition celebrated and kindness valued. As a self-motivated storyteller, you break new ground with strategic, creative campaigns.

We are committed to diversity, equity and inclusion. Your unique ideas and perspectives help us do our best work and make a difference in the world.

About You

We are looking for a creative and versatile freelance Content & Copywriter to support the development of content across integrated campaigns and digital channels.

You are a strong storyteller who can turn ideas into compelling content and campaign narratives across multiple formats. You are comfortable moving between campaign concepts, social content, video scripting and website copy, adapting your tone and approach to suit different audiences, channels and objectives.

You enjoy shaping ideas from concept through to execution and are confident in contributing creative thinking that strengthens campaigns and content programmes. You are comfortable working independently while collaborating closely with creative, strategy and account teams to bring ideas to life.

Experience working with technology, finance, healthcare, FMCG or related sectors is advantageous.

What You Do

As a freelance Content & Copywriter, you support the development and delivery of content across campaigns, digital platforms and branded communications.

• You write compelling short-form content across social media, websites, landing pages and campaign assets, ensuring messaging is clear, engaging and aligned to campaign objectives.

• You develop campaign messaging, content frameworks, hooks and taglines that strengthen creative concepts and support broader campaign goals.

• You create video scripts and frame-by-frame storyboards for short-form digital and social content.

• You adapt tone of voice, messaging and content structure across different audiences, industries and channels while maintaining consistency and brand integrity.

• You provide content direction, creative input and social content ideas that help campaigns stand out and connect with their intended audience.

• You collaborate with creative, strategy and account teams to ensure content aligns with campaign objectives, audience insights and brand requirements.

• Where required, you support the development of long-form content including articles, reports, blogs, thought leadership pieces, executive content and website copy.

What You Offer

• Strong storytelling, copywriting and concept development skills.

• Experience creating content across social, digital, web and video formats.

• Ability to write effectively across both short-form and long-form content.

• Experience developing campaign messaging, creative concepts and content frameworks.

• Strong understanding of social and digital content best practices.

• Excellent written communication skills and strong attention to detail.

• Ability to manage multiple deadlines and deliver high-quality work in a fast-paced environment.

• Experience working with clients across technology, finance, healthcare, FMCG or related sectors is preferred.

• A portfolio demonstrating a range of content formats, creative thinking and writing styles.

• Ability to work on a project, retainer or ad-hoc basis with agreed turnaround times.

Why Archetype

At Archetype, we believe the best work attracts the best clients and builds the best people. You will work alongside ambitious, high-calibre colleagues who push one another to raise the bar. We create the environment and opportunity for you to grow your craft, take ownership of your work and accelerate your career.

• Opportunity to work with colleagues from 21 offices worldwide, gaining diverse perspectives and experiences.

• Be part of an organisation that prioritises diversity, equity and inclusion, ensuring a welcoming and inclusive workplace for all.

• A team that values curiosity, ambition and kindness, fostering a supportive and inspiring work environment.

• Opportunity to contribute to integrated campaigns across a diverse range of clients and industries.