Join Archetype

At Archetype, you help clients think bigger, go further, and achieve more. With over 40 years of experience and 21 offices worldwide, you join a team of 650+ creative individuals turning ambitions into success.

Our people are the heart of our achievements. Whether you're starting out or a seasoned pro, if you take pride in your work and have bold ambitions, Archetype might be the place for you. You are a creative thinker, problem solver, and storyteller. You thrive in a high-standard environment, where curiosity is encouraged, ambition celebrated, and kindness valued. As a self-motivated storyteller, you break new ground with strategic, creative campaigns.

We are committed to diversity, equity, and inclusion. Your unique ideas and perspectives help us do our best work and make a difference in the world.

About You

We are looking for a highly motivated PR Associate Consultant to join our successful team in Hong Kong.

This is a part-time role for approximately 16 – 20 hours per week ( 4 hours per day) over an initial 1-month period, with the option to work remotely or from Archetype’s HK office.

The role involves supporting regional and local corporate clients, including both B2B tech and B2C segments. We are looking for someone who is passionate about communications, and who is motivated to help create and shape the future of our agency. As an Associate Consultant you will have mastered the skills of an account executive and are capable of managing projects with support from your team.

What You Do

As a Part-Time Associate Consultant, you will support day-to-day communications and PR management for a corporate B2B client. You will work closely with the Archetype team to identify strategic story opportunities, manage communications workflows, and help maintain a strong, consistent PR presence.

• Manage media materials, include supporting the planning and execution of clients events.

• Collaborate with the team to develop various materials, including press releases, social media posts, story pitches, and blog articles.

• Assist team leads in developing and executing campaign tactics.

• Assist in the preparation of pitch decks

• Track media coverage and provide insightful reports on campaign performance.

• A willingness to learn and a can-do spirit are highly valued and contribute to team success.

What You Offer

• Excellent written and spoken English, with fastidious attention to detail. Cantonese and Mandarin are ideal.

• Minimum solid 1-2 years of public relations/comms experience.

• Experience in technology/ B2B/ B2C or corporate PR is advantage

• Undergraduate degree or equivalent ideally in the field of PR, Communications, Marketing, Business or Journalism

• Proven track record in delivering landmark results in the press and other media

• Ambition to work on high performing regional accounts and confidence working with people at different levels of seniority in different markets

Why Archetype

• Work with colleagues from 21 offices worldwide

• Join a team that values curiosity, ambition, and kindness

• A supportive work environment that prioritizes work-life balance

• A team that works hard and plays hard!